The world of communications rarely stays still. The way content is created, shared and consumed is constantly changing as technologies advance and people become more sophisticated in how they approach information.
One thing never changes, however: Great writing always shines through. I’d argue engaging and entertaining prose is more important now than ever before.
We are being inundated with more information than ever before, but we still have the same amount of time on our hands to process information.
The result is content shock. Because we have a finite ability to consume data, we are becoming much less tolerant of mediocre content. We can afford to be a lot pickier.
The simple fact is that sub-par writing is one of the first signs of ignorable content. The question is, can writing be easily improved? Can a writer adjust a piece to ensure it jumps out and enthralls readers? And can they craft content that is sure to drive real shifts in mindsets with key audiences?
The answer to all these questions is yes, but there’s no single quick fix to getting it right. After all, writing often is a highly personal and subjective activity.
Here a few top tips that could put you on track to drafting prose that makes people stop and take notice.
1. Start with an outline.
Before you start writing, set out a structure that lays out what you want to say from start to finish. It will help you develop a flow and avoid unnecessary diversions.
Also, ensure you mark out the narrative journey to readers with subheads and bullet points. It will make it easier to navigate and also help people pick out your key takeaways.
2. Vary sentence structure.
To reduce monotony when reading copy, people require variety in the sentences they are absorbing. Mixing up sentence structure keeps content lively …read more
Via: PR Daily