Detroit’s auto industry may be on the rebound, but it’s certainly not immune to speed bumps. Fiat-Chrysler this week has issued a warning to consumers
about some potentially shady practices from dealers.
It all circles around the highly anticipated (and limited production) Dodge Challenger Hellcat, the 707-horsepower beast that marks another step in the
Dodge effort to make muscle cars cool again.
From The Dallas Morning News:
Gualberto Ranieri, senior vice president for communications at FCA, says a ‘handful’ of dealers have accepted a large number of orders for the
707-horsepower Dodges and not told their customers that they may not be able to fill those orders for months, according to Automotive News.
In a blog post no car company wants to publish—ominously titled “Avoiding Hellcat ordering disappointment”—Ranieri
admits that “an isolated number of dealers have taken a far greater number of orders than they could reasonably expect to fulfill.”
Sure, it’s a black eye. But it looks like Fiat-Chrysler is at least trying to get out in front of a potential crisis, although something tells me that we’ll be
writing a post along the lines of “Chrysler customers irate over lack of Hellcat inventory” in the next year or so.
Via:: PR Daily