You watched as your friend’s startup got 10,000 new leads within two weeks
after the company was featured in an article on TechCrunch.
You were surprised a CEO quote in a Business Insider piece
increased company revenue by 10
percent, or that an article that your consultant friend wrote for
Entrepreneur.com that wasn’t even about his business sent some of the best
engineering talent directly to his inbox.
Does this sound like you? You ask your friends—and even your
competition—how this became possible. Their answer? Public relations.
You’ve heard about public relations, maybe by other names such as publicity
or media relations. You’re not quite sure how it works, what it should cost
or who is good at it, but you’re curious.
So, you ask to be put in touch with a “PR person,” this mythical creature
who has relationships with “the media,” and can supposedly get you
published. It sounds awesome, and you’d love to be able to say you’ve been
published. However, you think to yourself, “What do I have to talk about?
Do I have a story? Do I have news?”
Ultimately, you’re utilizing PR as a strategy to get more leads and sales.
In order to do so, here are tips on how to have an effective conversation
with a PR person or agency, to help you reach that end goal:
1. Understand the overall utility of PR and what it can potentially do
If you don’t understand the potential it has and what your options are,
it’s tough to ask the right questions. Here are some ways
to find that out:
· My company is working toward a particular business goal. How can PR
help with this?
· I’ve heard the term PR before but I’m not sure what exactly it means. Can
you explain …read more
Via:: PR Daily