Oh, man. Don’t tell me you missed the chance to newsjack
National Peanut Cluster Day.
Fear not. Both
Melba Toast and
Something on a Stick days lie just around the corner. And since the calendar is crammed full of
commemorative days, weeks and months, you can align with a cause or seek
retweets among those who celebrate
safe digging or just about anything else.
Who knows? You might even get a little social media love from a historical
a guy flipping flapjacks.
— Chrishelle Ebner (@FantasticMrsMom) March 7, 2017
Awareness events proliferate in the health care sector, where those who
suffer from or seek cures for various conditions use such events to raise
their profile—and sometimes money. Aligning with existing events helps in a
major way, says Scott Levely, digital communications lead at Hamilton Health Sciences in Ontario.
“For example, during Seniors Month in June, we know there is a lot of
conversation and attention around geriatric health care already,” he said.
“So inserting ourselves into that conversation provides an added boost in
terms of reaching our potential audience. I often say that it’s a lot
easier to ride a wave than it is to create one.”
Which explains why Hamilton was commemorating National Colon Cancer
Awareness Month Wednesday with a Facebook Live webcast of, well, a
Via:: PR Daily