One might say Starbucks’ hiring goals have been injected with a shot of
The company’s chief executive, Howard Schultz, marked the 25th annual
meeting of shareholders—his last before successor Kevin Johnson takes
over—by announcing the creation of 240,000 jobs.
Roughly 68,000 of those jobs will be in the United States, and the goal is
part of Starbucks’ plan to open 12,000 new stores around the world (3,400
of those in the U.S.) by 2021.
In a press release, Starbucks touted its accomplishments with its hiring goals:
Starbucks strong financial performance over the last 25 years as a publicly
traded company has allowed for strategic investments in social impact
initiatives – driving greater connection between partners and the millions
of customers it serves in 75 countries worldwide. The company has already
reached critical milestones for its hiring initiatives for Veterans,
Military Spouses, and Opportunity Youth and announced plans on building on
this progress by expanding its hiring goals as it continues to grow the
U.S. business. Creating opportunities and building a diverse and inclusive
workforce has been critical to meeting the company’s mission to inspire and
nurture the human spirit – one person, one cup and one neighborhood at a
In 2013, Starbucks set a goal of hiring 10,000 military spouses and
veterans by 2018, which it announced it already reached—and now it’s
expanding the goal to hire 25,000 by 2025.
The company also exceeded its goal (four times over) of hiring 10,000
youths who are unemployed or not in school, and promised to hire 100,000
members of this demographic by 2020.
Starbucks is also making good on its promise to hire 10,000 refugees by
2022: It announced partnerships with the UN Refugee Agency, International
Rescue Committee, Tent Foundation and No one Left Behind to help meet its
Its original announcement sparked criticism.
Interested—and thirsty—communicators wanting to help spread the word of
these lofty expansion and hiring goals could get a chance with this …read more
Via:: PR Daily