Saleswoman Jill Rowley says Oracle fired her for violating the company’s
social media participation policy after she gave an interview to Advertising Age. The Ad Age article from February offers a concise look at
Rowley’s work as head of the company’s social selling effort, where she was helping Oracle’s sales staff learn how to use social networks as part of their
According to Business Insider, she was transforming the team of more
than 23,000 sales people. Oracle hasn’t commented to Business Insider on Rowley’s dismissal.
If Rowley’s account is accurate, though, it’s troubling on a number of levels. It’s not unreasonable to think that someone who has become a thought leader
in social selling would know better than to overstep a social media policy. But a review of Oracle’s Social Media Participation Policy doesn’t reveal what policy
element Rowley violated.
The 13-paragraph article doesn’t disclose confidential information, comment on mergers and acquisitions activity, or discuss future offerings. She said
nothing objectionable or inflammatory. As for speaking for Oracle, it’s not clear that she did, but then again, Ad Age is not a social media property as
defined by Oracle’s policy.
Rowley says she isn’t bitter and is anxious to dive into her new consulting practice, something she was already planning to do when Oracle acquired her
employer, Eloqua, until she was persuaded to stay to take on her social selling role. (Rowley was the subject of
an FIR interview where she also spoke about social selling in general as well as her work at Oracle.)
But Oracle’s action—if in fact it is based on her conversation with an Ad Age reporter—points to an archaic practice implemented in a bygone era that
lingers in many companies. It no longer makes sense to require employees, when contacted by the media, to direct the call to authorized representatives.
Ad Age is …read more
Via: PR Daily