Payne Public Relations is a full-service agency that will increase your
brand’s visibility through the following services:
- Media Relations
- Press Release/Press Kit Writing & Distribution
- Blogger Outreach & Reviews
- Social Media
- Crisis Management & Communication
- Marketing Planning
- Marketing Collateral Creation (brochures, business cards, stationery)
- PR Plan Development
- Website Development
- Search Engine Optimization
- Pay-Per-Click Advertising
As a full-service agency, Payne Public Relations will help you with all your project needs -big or small. Read on to learn more about our services.
STRATEGIC PLANNING – Social media, marketing collateral, press releases, blogger reviews –how does it all fit together? Payne Public Relations will develop a detailed strategic PR plan that connects all the dots of a multifaceted PR, social media and marketing campaign so you understand how we will successfully implement your PR program.
PRESS RELEASE CREATION – Launching a new product? Have an important company announcement? A press release is a great way to promote your company’s news to the media. A press release is a 1-2 page document that provides the news media with all the pertinent details about your company’s news and can then be emailed to reporters at local, regional, national or industry trade media depending on the type of news.
PRESS KIT CREATION – If you’re attending a trade show or creating a media newsroom on your website, a press kit is an essential tool used to provide the news media with all the important information about your company, its products or services. A press kit generally contains a press release and fact sheet about your business, products or services, in addition to a Frequently Asked Questions (FAQ) document and biographies for your key executives. Press kits can then be put on USB memory sticks or CD-ROMS for easy transport to trade shows or for mailing purposes.
MEDIA OUTREACH – Once you have a press release or press kit, what’s next? Payne Public Relations can distribute your press documents to the media outlets of your choice in order to secure news story placements.
BLOGGER REVIEWS – If you have a new product that you’d like to promote, consider sending it to influential bloggers who will provide honest reviews and promote your product through positive posts on their blog. Bloggers are also receptive to holding product giveaways or promoting discount codes if you’re interested in increasing your sales. Payne Public Relations will develop a blogger program that fits your needs and helps you build valuable consumer awareness.
SOCIAL MEDIA CHANNEL CREATION – Is your business on today’s most popular social media sites such as Facebook, Google+, LinkedIn and Twitter? If not, we can help you create and launch your social media presence so you can reach your existing and potential customers through social media. Of course, we can also help you improve your existing social media channels, furthering their ability to successfully garner new fans, followers and potential customers.
SOCIAL MEDIA CHANNEL CONTENT CREATION – If you already have social media channels, how often are you posting? The most effective social media channels, like Facebook pages, have regular content posts going up that not only inform fans but entertain them as well. Regular fan engagement is the key! We can help you create your social media content and even preschedule it to automatically post 1, 2 or 3 times a week.
SOCIAL MEDIA MONITORING – If you’re a small business, or simply don’t have time to continually monitor your social media channels, we can help! Payne Public Relations can monitor your pages daily and even respond to fan messages or comments as they’re received. If a response requires your direct input, we will work with you to develop a response or put you directly in touch with your fan depending on their needs.
FACEBOOK ADVERTISING – Advertising on Facebook is an affordable, effective way to garner new “fans” and “likes” on your Facebook Page or to increase visits to your website. With as little as $150 a month, you can grow your fanbase while also furthering your business’ sales and promotion.
SEARCH ENGINE OPTIMIZATION (SEO) / PAY-PER CLICK ADVERTISING – Ensure your business pops up on page one when someone searches for it or similar products/services on today’s most popular search engines like Google, Bing and Yahoo!. Payne Public Relations can help you develop a successful SEO or Pay-Per-Click Advertising program that gets customers to your website with one click.
WEBSITES – Have a website and need it redesigned? Need a new website created? We can help! From a simple static site to one with multiple pages to a full e-commerce site with shopping cart capabilities, we can design, develop and launch the perfect website to complement your business. We can also assist you in securing web hosting and domain names. The best part of our website services is once the site is setup, you’ll have full control over it if you choose –there are no long-term service agreements.